Strategic Partnerships

Sports and commercial sponsorship consulting in Perth. Deals structured to perform, not just signed.

Most sponsorship deals are signed on relationships and renewed on habit. The logo goes up, the tickets get used, and twelve months later nobody can say what the partnership actually did.

We work on the structure underneath: what the assets are worth, what each side actually needs, who is accountable for delivery, and how performance gets measured from month one.

Who this is for

Brands investing in sponsorship who want to know they are paying the right price for the right assets. Rights holders who want to commercialise what they own without underselling it. Organisations on either side of a renewal who need an independent view of what the partnership is really delivering.

What we do

Sponsorship negotiation. We negotiate new deals and renewals for brands and rights holders. We have sat on both sides of these tables for two decades, which means we know what the other side is thinking before they say it.

Asset audits and valuation. A full inventory of what you own or what you are buying: signage, digital, hospitality, IP, access, community programmes. Priced on market evidence, not gut feel.

Rights management. Making sure what was promised is what gets delivered, on both sides, across the life of the agreement.

Partnership performance reviews. An independent assessment of an existing partnership. What it set out to do, what it has done, and whether to renew, restructure or exit.

How an engagement works

Some clients need a one-off session to pressure-test a deal before signing. Others want support through a full negotiation, or a retainer across a season or commercial cycle. We scope to your situation and budget, not the other way around.

Frequently asked

Do you work for brands or rights holders?
Both, though never both sides of the same deal. The breadth is the point: knowing how each side thinks is what makes the structure work.

We are mid-negotiation. Is it too late to bring you in?
No. A pre-signature review is one of the highest-value things we do. It is much cheaper than living with a badly structured deal for three years.